How to make yourself different from other brands

In this blog I will discuss some ways to make your products different from your competitors. Most manufacturers will only offer stock fabric choices unless you can meet high minimum order quantities for custom fabric production. Stock fabrics are readily available and usually have a great variety of colour options. The main drawback is that plenty of other brands will be using the exact same fabrics and colours as you are. Below are some ways to set yourself apart

Although this will increase the lead time of your order, it is a great way to pick your exact fabric weight, composition, and material quality. This usually requires high minimum quantities but if your manufacturer has good relationships with fabric mills this can be achieved on lower quantities. Most high-end brands will custom make their fabrics, especially as the quality of the garment is expected to match the high price tags they charge. As a leading clothing manufacturer UK, we have taken certain steps to allow our customers access to these high quality materials. We custom produce in bulk and stock some really premium fabrics so our clients can rival the quality of these high end brands. We can also custom manufacture fabrics at lower order quantities to make this option more achievable for most brands.

Custom dying your fabric is another way to make your product different to that of your competitors. Whilst most of them will have a choice of 20-40 stock fabric swatch colour options, if custom dying, you can choose from thousands of pantone colours. This allows you flexibility in choosing the exact shade you require. Another big advantage of this is the fact you can colour match on different materials. For example, the swatch colour choices on a hoody fabric swatch book will differ to those on a t-shirt fabric swatch book. By pantone colour dying you can get these fabrics to match in colour.

Most brands will use screen printing or embroidery for applying the logos on their garments. There is nothing wrong with this but you can also look at other branding options such as chenille patches, reflective printing, silicone or woven patches and so on so forth. Spend time researching different ways of branding your garment and find something that may suit your brands identity and product styles.

In conclusion, the clothing industry has so much competition that finding ways to achieve better quality or finding subtle ways to make your brand stand out can make a big difference to your market share. As a leading clothing manufacturer, we feel strongly about offering as much customisation as possible to smaller brands and not just the brands doing high quantity orders. We are constantly in pursuit to finding ways of offering additional customisation to clients ordering at minimum order quantities.