Technology impacts many industries, and fashion is no exception. Fashion technology is growing faster than ever, transforming how people shop, both in-store and online.
Below, we explore some of the top tech moving the industry forward.
ARTIFICIAL INTELLIGENCE (AI) IN FASHION
AI might sound a little sci-fi, but in reality, it’s already among us, enhancing the shopping experience. Formats you may have already seen include touchscreens and chatbots to customise product suggestions. However, the algorithms used in this technology also track the customer journey.
At the back end, AI is utilised in inventory management with tracking tools to streamline warehousing and stock movement. Plus, let’s not forget the platforms that forecast trends and consumer behaviour and deliver data that can be used to tailor marketing and sales strategies.
3D PRINTING
3D printers have been around for a while, but fashion brands are looking further at embracing this technology. While the significant downside of 3D printing is the length of time it takes to produce something, the upside is – less waste. In addition, fashion garments have previously been created by designers such as Iris Van Herpen and continue to be a source of intrigue for many others.
Among the innovations in this technology, digital knitting stands out as a contender for future garment production. This is because this technique allows a variety of customisation opportunities and creates seamless garments quickly and effectively.
THE FUTURE OF FABRIC
Another way the fashion industry is embracing tech is through novel fabrics. These are materials grown in lab conditions. However, they mimic other popular fabrics such as leather and silk. Using novel fabrics in clothing manufacturing provides a sustainable alternative to finite resources typically used in clothing production.
AUTOMATED WAREHOUSES
The pandemic has been a significant push for fashion brands to streamline warehousing and logistics. The solution for some companies is automation, and brands are teaming up with supply chain companies to introduce robots in factories.
These robots move products around the warehouse and make picking and packing a fast and less manual task. Some brands are also embracing robots that complete this aspect too!
MANAGEMENT SOFTWARE AND RAPID DATA ANALYSIS
Software is consistently transforming the way fashion businesses operate. For example, the innovation in rapid data analysis means that software tools provide real-time data on damaged or defective goods. These resources work by collating data as the products are being made and any issues are spotted immediately. This saves money and reduces waste.
Cloud-based software is also used in clothing production to provide a collaborative platform between manufacturers and companies. By utilising real-time information, plans can be implemented more quickly and efficiently wherever you are in the world.
From visualisation in the design stage to the finer detail in production, each aspect is enhanced by technology. By embracing new adaptions, tech is creating an exciting and innovative place in the market for both new and established fashion brands. We can’t wait to see what’s coming up in the next few years!